Effective securities donation programs begin with educating donors regarding how they can give more efficiently by giving appreciated securities rather than cash. And giving more efficiently means being able to give more.

When compared to more advanced planned giving vehicles, teaching donors about the advantages of giving appreciated securities is a simple task.AssetStream helps organizations educate donors (and their advisers) in several ways:

Content for Web and Print - guides donors in their understanding of the benefits of donating securities and refers them to the organization’s customized online calculator, online donation tool, and to development staff for further assistance.

Online Stock Gift Calculator - In order to help donors understand what a securities gift could mean to them in their own personal situation, AssetStream has developed a Stock Gift Calculator that can be placed anywhere on the charity’s website.

The calculator does three important things:

• First, it compares the net after-tax savings of giving cash to double benefit of giving appreciated stock.
• Second, it shows donors how much more than can give for the same net-after tax cost as giving cash.
• ­Third, it refers donors to Frequently Asked Questions where they can learn more and become comfortable with the process of donating securities.

Click here to run a sam­ple calculation now.­­